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Starting a popcorn business in Arizona

kettle heroes 2020 rudi and aaron sinykin

Rudi Sinykin and his brother, Aaron, have a kernel of wisdom to share with those who feel they are on a soul-less, corporate-America fast track to nowhere: Get off. And be kind.

The latter, particularly, is consistent with the spirit of the season and the way the brothers operate their two businesses year-round.

In the seven years since creating Tempe-based Kettle Heroes, a kettle-popcorn business that seeks out everyday heroes to honor, as well as its next-door sister entity, Devoted Guardians, a medical home-care service, they’ve shown that success in business and having a heart as corporate citizens are not mutually exclusive.

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